Open up with Walkers Crisps
Summary | For the D&AD New Blood Awards 2022, Walkers asked us to use the power of humor to break the “I’m fine” autopilot response during world mental health day. We created the Legally Not Fine campaign to help those who are indeed Fine.
What I did:
Created an ancestry account for research purposes.
Did a deep dive to learn the differences between Mental Health VS Mental well-being.
I watched people eat all types of crisps in the Brandcenter basement.
Learned from the mistakes of other brands when touching on these sensitive subjects.