Establish a brand voice unique for Plantrise, a small but mighty newcomer.
The supplement industry Plantrise is stepping into is very saturated with products ranging from micro to macro needs.
The category likes to preach a lot of Bull.
All of them are “the best for your health.”
They focus on physical fitness
All sell results that are impossible to achieve
They make the approach to health feel overwhelming.
Plantrise was founded to make achieving health simple + attainable.
Stress is bad. So feeling stressed out about being healthy is not healthy.
During the pandemic, consumers had the time to reflect on everything their health encompasses.
Stay-at-home mandates and prolonged isolation made consumers shift the way people viewed health. Mental health became a topic of many conversations and a priority for wellbeing.
74% of US consumers have made changes to improve their mental health in the last year.
People want to be healthy to live fuller lives, not just live their life to be healthy.
Plantrise's holistic approach to health is in demand.
There is a demand from consumers for brands to acknowledge their newfound understanding of health. It is now a mix of mental and physical health for overall wellbeing. All of which help individuals establish good habits and avoid burnout.
The Multi-purpose Event Planner
Fitness comes naturally with the lifestyle. The events they plan are jam-packed with personal fulfillment: socializing, exploration, excitement, relaxation, etc. They do as much or little as they need to feel they live their best lives. For them, health is about having the ability to do anything that brings joy into their life.
Plantrise gives you the health wealth to live life to the fullest.
Max Out Your Life
Visually we also wanted to differentiate Plantrise from the rest of the category.
Presenting Plantrise's New Colors
Social Media Pre-roll
We showcase the multiple benefits our products provide for our audience to get the most out of their activities.
Our messaging would meet our consumers in places where their activities are giving them back more than just a workout. Our goal is to encourage our existing customers to continue their activities and build brand awareness with those who have yet to experience our products.
We don't just encourage a life filled with events. We meet our audience at these events. Plantrise makes sure everyone has everything they need to make the most of the event.
What do you get when combine...
Alcoholic Fun + Hydration + Energy
Plantrise at SantaCon
We can show up at a variety of events with our hydration bike
See you there!