*Tone when presenting: Passionate & Angry*
The Quick Pitch:
NordicTrack, once a very recognized brand for at-home workout equipment, now lives in the shadows of Peloton.
We explore the at-home workout category to understand where NordicTrack can jump back into the race.
What I did:
Deep-dive into the social conversation surrounding the at-home workout category
Survey to understand NordicTrack Brand Recognition
Developed in 1975 in Chaska, MN by Edward Pauls, who wanted
to create a ski machine to avoid training in freezing temperatures.
Among the Competition
NordicTrack is being forgotten:
67% of the respondents chose Peloton as the best brand for at-home workout equipment
NordicTrack is not the only brand falling behind the current trend of Peloton
People feel as if NordicTrack is a want-to-be Peloton