IHOP "Breakfast Baggage" Opportunity
Summary | IHOP launched Flip’d by IHOP and tasked us with bringing awareness of the new concept specifically to college students without leaning into the breakfast aspect associated with IHOP. As a team, our campaign made our client see how their “breakfast baggage” was, in fact, an opportunity they should not overlook and rethink their go-to-market approach.
From briefing to presentation, we had a total of 5 days.
What I did: